black and white image of a couple driving away in a convertible corvette

Celebrating 70 Years of Iconic Moments

We are proud to celebrate 70 years of iconic moments at The Beverly Hilton. To mark this extraordinary milestone, we are honoring our storied past with a year-long celebration featuring exclusive activations, themed packages, and immersive guest experiences in addition to a first look at our most iconic chapter yet, One Beverly Hills.

A Rich History

Since 1955, the hotel has remained an enduring symbol of glamour and hospitality, home to iconic Hollywood memories and prestigious red-carpet events. From vintage-themed experiences to limited-time nostalgic activations, guests are invited to step into our rich legacy and celebrate seven decades of star-studded history and unforgettable memories with a glimpse at what’s to come.

sketch of the hotel exterior, 70 years of iconic moments, palm trees

An Enduring Legacy

When Conrad Hilton opened our doors, he envisioned more than a hotel, he sought to redefine hospitality itself. Since 1955, The Beverly Hilton has welcomed U.S. presidents, world leaders, and legendary entertainers, hosted the Golden Globes for over 50 years, and been the setting for countless red-carpet moments that have captivated the world.

circa 55

A Legacy in Every Pour

To commemorate 70 years of legendary celebrations the Beverly Hilton partnered with award-winning Beverly Spirits to create The Beverly Hilton Reserve, a limited-edition, a bold yet elegant blend of 60% straight bourbon and 40% straight rye, bottled at 100 proof. Available exclusively at CIRCA 55 Rooftop, savor its refined, complex profile neat, in signature cocktails, or purchase it by the bottle.

CIRCA55

Sip and Snap

Sip on anniversary-inspired cocktails from our Decades Drinks menu on the CIRCA 55 rooftop, take an authentic mid-century photo in the only operating analog film photo booth in Beverly Hills, and strike a pose on a piece of the Golden Globes red carpet in the lobby.

Sketches in the Spotlight

Discover a limited-edition anniversary collection of commemorative sketches capturing The Beverly Hilton’s iconic spaces, created in collaboration with local sketch artist Henry Kaye. Pick up a postcard featuring one of the sketches at the front desk to keep or write a message and let us mail it for you.

A New Era of Luxury Awaits

The Beverly Hilton is entering its most transformative chapter yet. As a cornerstone of the landmark One Beverly Hills development, the hotel is undergoing the most significant evolution in its history, one that will not only restore, but elevate it beyond its original grandeur with sophisticated enhancements and a reimagined design for a new era of luxury.

*This image is a rendering. Final product may vary.

rendering of the exterior of the Beverly Hilton with guests outside
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