Seasonal Activitiesin San Francisco

Immerse yourself in the city’s events, then step back into a hotel that captures the same spirit. From the moment you begin your stay, our seasonal ambiance, tastings, and activations ensure the magic of San Francisco is always part of your experience.

Hotel Exterior

Year-Long Events

People Having Fun Attending the Downtown First Thursdays Street Party in San Francisco-transitionPeople Having Fun Attending the Downtown First Thursdays Street Party in San Francisco

Downtown First Thursdays

Every first Thursday of the month, the heart of San Francisco comes alive for Downtown First Thursdays. Explore three vibrant blocks of art, music, and community on 2nd Street between Market and Howard. This free, iconic event goes on rain or shine—be sure to RSVP to join the celebration.

Spring

Hotel Exterior

Union Square in Bloom

March – August

Celebrate with community events amidst floral public displays, hotel stays, couture, gastronomy, and cocktails.

A Large Field with Colorful Tulips

Union Square Flower Bulb & Tulip Day

March

Stroll to Union Square’s stunning 80,000-tulip display, pick your own fresh bouquet, and carry spring’s beauty back to our hotel—just blocks away.

Unique Building in Japan Town

Cherry Blossom Festival

April

This festival is one of the largest cherry blossom festivals in the US since 1967. Annually, more than 20,000 people flock Japantown to celebrate with traditional music, dance, and cultural treats.

People Participating in a Marathon

Bay to Breakers

May

The city’s footrace has been an annual tradition since 1912 where runners in wacky costumes traverse the hills of San Francisco all the way to Ocean Beach.

Carnaval Dancers

Carnaval San Francisco

May

Carnaval San Francisco is the West Coast’s largest multicultural celebration. Join the vibrant two-day festival and Grand Parade in the Mission District, where Latin American and Caribbean arts, music, and traditions come to life

Summer

A Group of People at the Hilton Pride 2025 Event

San Francisco Pride Parade

June

As the Official Hotel Sponsor of the San Francisco Pride Parade, we invite you to celebrate love and diversity at the world-famous San Francisco Pride Parade.

A Large Group of People at an Event

Frameline Festival

June

Frameline is the world’s longest- running and largest LGBTQ+ film festival. We are proud to be the Official Hotel Sponsor, welcoming guests to this celebration of queer storytelling.

A Large Group of People at a Picnic

Stern Grove

June – August

Experience the Stern Grove Festival, the oldest non-profit music festival in the country! A beloved San Francisco summer tradition offering free concerts in a stunning natural amphitheater.

Fourth of July Fireworks with a Panoramic View of the City at Night

4th of July Fireworks

July 4th

Watch the sky light up from Cityscape, the highest sky bar in the city. Join the celebration with live music, craft cocktails, and the amazing panoramic views.

People Enjoying an Event Outdoors

Outside Lands

August

Experience Outside Lands, the iconic music and arts festival in Golden Gate Park. Our hotel is your perfect basecamp, offering easy access to the festivities and a comfortable retreat after each day’s headline acts.

Autumn

People at Portola Music Festival

Portola Music Festival

September

Immerse yourself in the Portola Music Festival, a vibrant celebration of electronic music at Pier 80. Our hotel offers the ideal, convenient basecamp to rest and recharge between days of world-class performances.

Chinese New Year

Autumn Moon Festival

September

Celebrate San Francisco’s vibrant Autumn Moon Festival in Chinatown, a colorful event filled with cultural performances, lion dancing, and delicious mooncakes. Our hotel puts you in the heart of the action, just steps from the festivities.

An Airplane Flying Across the Golden Gate Bridge

San Francisco Fleet Week

October

Experience San Francisco Fleet Week from the best seat in the city. Watch the legendary Blue Angels soar over the bay from Cityscape, the highest sky bar in San Francisco, with breathtaking 360-degree panoramic views.

Band Playing in a Concert in the Evening

Hardly Strictly Bluegrass

October

San Francisco’s legendary free music festival in Golden Gate Park. Our hotel offers the perfect place to recharge, keeping you close to the music and the city’s vibrant energy.

Winter

Union Square Decorated for the Holidays

Union Square Tree Lighting

November

Experience the magic of Union Square’s Annual Christmas Tree Lighting, just steps from our hotel.

Family at Hilton Skating Rink

Union Square Ice Rink

November – January

Enjoy the magic of the Union Square Ice Rink, located just a few blocks from our door. As a proud hotel sponsor, we offer the perfect cozy retreat before and after your skate under the lights.

Winter Walk

Winter Walk

December

Immerse yourself in the holiday spirit at the Union Square Winter Walk. Our prime location puts you just a short stroll from this enchanting market, making it easy to enjoy the festivities and retreat to your cozy sanctuary.

Fireworks Display in a City at Night

New Year's Eve Fireworks

December

Watch the city’s fireworks explode at your feet from Cityscape, San Francisco’s highest sky bar. Join our exclusive Countdown Party for 360-degree views, premium cocktails, and a night above it all.

Lunar New Year Parade

Lunar New Year Parade

February or March

The Lunar New Year Parade in San Francisco is one of the few remaining night illuminated Parades in North America and the biggest parade celebrating the lunar new year outside of Asia. Just a short walk from our hotel.

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